Poor country, rich market!!

Sushmitha B
NSoJ Bureau
#UninstallSnapchat #BoycottSnapchat is trending big on social media after a lawsuit filed by a former employee of
Snapchat Anthony Pompliano in an article in the entertainment magazine Variety. Mr Pompliano claims that
the company was fudging user data and misleading advertisers just to rake in revenue. Snapchat which has seen a spurt in
growth in the recent past has been fighting the case since Variety published the article.
Mr Pompliano’s quotes Chief Executive Officer (CEO)  Evan Spiegel saying back in 2015 that “the app is only for rich people and not for poor countries like India or Spain”.
Now, Snapchat is facing some serious image issue in India for which there is no proof. Social media platforms saw the app being trolled. Many users of the app vowed to stop using it and exhorted others to do so.  This has led the app’s rating drop to a single star from a five on the Apple App Store and Google Play Store.
And now, in a truly ridiculous display of national pride, some Indian Instagram users are attacking Snapchat CEO’s fiancée and Australian supermodel Miranda Kerr on her Instagram account. They have even left rude comments on her account and advised her to educate her boyfriend!!
Anonymous Indian hackers claim to have leaked database of 1.7 million Snapchat users, which they hacked last year.
According to Indian hackers, they had found vulnerability in Snapchat database last year and had siphoned details of 1.7
million users. They leaked and made this data base available on the internet to express their displeasure against the CEO’s remarks. However, Snapchat has not confirmed any successful hack or leak of data yet.
For Snapchat losing India is like losing a major growth area. Unlike China, India’s cyber laws are far more relaxed and
welcoming for global tech giants like Google, Facebook, and others. India’s demographic dividend is another big factor
which any tech company just cannot afford to lose. India’s growing net penetration and the usage of smartphones are some of the very big factors which make India a very lucrative markets in the world. To top it all, India is also the second
biggest market of English speakers after the US.
Alan Mamedi and Nami Zarringhalam’s True caller founded in Stockholm did not remain to the confines of a small country
but travelled across continental Europe and became an instant hit in a country like India naturally making it their
biggest market.

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