Speeding up an appetite

Aathira K
NSoJ Bureau
A range of tyres, helmets and other paraphernalia are on display inside what looks like a swanky garage for biking
enthusiasts. Tucked away in an unassuming corner of Sahakar Nagar’s Kodigehalli Main Road, the garage has an attached
café where iced drinks and piping hot dishes are whipped up, even as patrons lounge at the tables in a semi-open air
set-up. Torq92, a bike-themed café was launched just seven months ago.
“We started with the basic idea of a one-stop shop where a biker can come and do some TLC (Tender Love and Care) for
himself, his bike and all his riding requirements. We are one of a kind as we have a café attached to the service
centre,” said Satish Kumar, the person behind this unique venture. Torq92 also retails bike accessories. Kumar also has
plans to expand not just across Bangalore but to other cities as well considering the growing fascinating with high end
bikes and growing memberships in Bikers’ clubs.
In a move to check arbitrary ticket pricing in multiplexes, the Karnataka government had recently stipulated a price cap
of Rs 200, with the exception of Gold Class category, IMAX and 4DX theatres. However, the Karnataka High Court has now
issued an interim order stating that this cap would not be applicable on weekends and public holidays. Sharing his views
on the matter, Mr Kumar said, “Earlier, there used to be touts who sold tickets for profiteering. It is no different
from the differential pricing on weekends now which is just done in a smooth professional manner”.
“In any case, theatres make money by selling food and drinks. So at least the tickets should be fairly priced and there
should be no increase over the weekend. There should be uniform pricing depending on the level of the theatre,” said
Siva. Responding to his argument, Rajiv Jayanth said, “But this is not a government initiative. These are private
businesses which have invested a lot of money. Basically, it is supply versus demand. So wherever there is less supply,
theatres will resort to overpricing, just like any other sector.”
Joining the discussion, Nirmal Kumar referred to Chennai as an example worth emulating. “In Chennai, there is a cap of
120 rupees on all movies irrespective of language. On the other hand, here in Bangalore, the Kannada movies are low-
priced and Hindi and Hollywood movies are overpriced. Moreover, the ticket prices are further hiked during weekends.
This can lead to piracy. Tickets are priced so high that people cannot afford to watch movies in theatres. I think they
will make more money if they apply a low price cap which will bring in more audience”. He also pointed out the futility
of the Rs 200 cap as it is exclusive of taxes, in addition to internet handling charges on booking portals.

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